CUPERTINO, CA — September 10, 2025 — Apple has unveiled the iPhone 17 lineup, introducing significant upgrades across its models. The new series includes the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone Air. With pre-orders starting on September 12 and general availability from September 19, here’s what you need to know before making your purchase.
Key Features of the iPhone 17 Series
Display and Design:
The iPhone 17 boasts a 6.3-inch 120Hz Super Retina XDR display, offering smoother visuals and improved responsiveness. The Pro models feature a 6.3-inch display for the iPhone 17 Pro and a 6.9-inch display for the iPhone 17 Pro Max. All models now come with Ceramic Shield 2 on the front, providing enhanced scratch resistance, and a new rear Ceramic Shield that is four times more resistant to cracks compared to previous models.
Camera System:
All iPhone 17 models are equipped with a 48MP main camera. The Pro and Pro Max models feature a triple 48MP camera system, including a telephoto lens with up to 4x optical zoom, enabling high-quality zoomed-in shots. The front camera has been upgraded to an 18MP sensor with a square sensor design, enhancing selfie quality.
Performance:
The iPhone 17 Pro and Pro Max are powered by the new A19 Pro chip, delivering improved performance and efficiency. This chip enhances capabilities in areas such as gaming, photography, and augmented reality applications.
Battery Life:
Apple claims that the iPhone 17 Pro Max offers up to 39 hours of video playback, an increase from the previous model’s 33 hours. The iPhone 17 Pro provides up to 33 hours of video playback. Both models also support faster charging, with a 50% charge achievable in just 20 minutes.
Storage Options and Pricing:
The iPhone 17 starts at $799 for the 256GB model and $999 for the 512GB model. The iPhone 17 Pro begins at $1,099 for the 256GB version, while the iPhone 17 Pro Max starts at $1,199. The iPhone Air is priced at $999.
India Pricing:
Apple has announced that the iPhone 17 Pro Max will be available in India starting at ₹1,29,900 for the 256GB model. The 512GB variant is priced at ₹1,49,900, while the top-tier 1TB storage model comes in at ₹1,79,900. Prices include standard GST but may vary slightly depending on city and authorized Apple resellers.
Dubai Pricing:
In Dubai, the iPhone 17 Pro Max is priced starting at AED 4,299 for the 256GB model. The 512GB model is available for AED 4,799, while the 1TB model costs AED 5,699. These prices are inclusive of VAT and available through Apple’s UAE stores and authorized retailers.
Considerations Before Purchasing
Design Preferences:
The iPhone 17 series introduces a new design, particularly with the Pro models featuring a full-width camera island. This design choice has received mixed reactions from users, with some expressing concerns over its appearance.
Storage Needs:
The base iPhone 17 model now offers 256GB of storage, doubling the entry-level storage from previous generations. Consider your storage requirements to choose the appropriate model.
Budget Considerations:
The iPhone 17 Pro Max is priced higher due to its advanced features. Evaluate the features you need to determine if the additional investment is justified.
FAQs
A: Pre-orders begin on September 12, 2025, and the devices will be available in stores starting September 19, 2025.
A: The iPhone 17 offers 256GB and 512GB storage options. The Pro models offer up to 1TB, and the Pro Max model offers up to 2TB.
A: Yes, the iPhone 17 features a 48MP main camera across all models. The Pro models include a triple 48MP camera system with a telephoto lens offering up to 4x optical zoom. The front camera has been upgraded to an 18MP sensor.
For more detailed information and to place your pre-order, visit Apple’s official website.
